It is important to put brand content at the service special database of your brand and not the other way around. For the Cassegrain brand, here is what we can consider: Develop the brand's narrativity in order to fully invest its territory. Capitalize on the brand character who is represented by a rabbit. Extend and intensify Cassegrain's communication efforts by special database continuing to support and develop his rabbit.
Encourage maximum interactivity between Internet users, the rabbit special database and the brand's products. Give priority to communication over several months, with a real editorial program made up of serials in order to create meeting points with customers. Involve customers and Internet users in the development and selection of the next Cassegrain advertising special database campaign. Bring out the basic elements of the brand. Adopt a less commercial posture than in traditional advertising.
For Cassegrain, we recommend the creation of an interactive special database web series, which can be renewed from season to season if necessary. Here are the main points. The editorial concept : Cassegrain's rabbit has aged. The brand even made him remember his own childhood in an advertisement dating from 2005. Nine years later, he forced him to replace him. The program : the web series will be made up of six highlights, spaced special database out in time. The episodes may include video, modules for posting photos or voting online, etc.
Cassegrain must therefore find special database his new muse and decides to seek the opinion of Internet users
Description of your first forum.
2 posts • Page 1 of 1